The Entrepreneurial Process - 1267 Words

Entrepreneurship in health Care The Entrepreneurial Process Many successful entrepreneurs tend to follow a process to develop their businesses. This process contains four stages toward achieving their dreams. The processes are identifying an opportunity, developing a business plan, assessing the need for resources, and finally developing a management program designed to achieve success. The entrepreneur must develop an understanding of this process as an important step. Developing an understanding of the entrepreneurial process can determine if a business venture is to be successful. Some phases of the entrepreneurial process may appear more important than the others but in reality each phase must be completed in succession in†¦show more content†¦It is also during this phase the needed monetary funds are obtained and allocated by the proper division to ensure that the scarce resources of a newly found business can be directed appropriately to once again obtain business success. Once all of the three aforementioned phases are complet ed the launching of the newly formed business is at hand. With the launching of a newly developed entrepreneurial business there must be personnel in place to ensure the develop business plan is followed. Managing scarce resources and personnel during the day to day operations of the business must be done in such a manner that will sustain a successful startup of the business. This type of managing should include extending the relationship of the business to customers and stakeholders alike. Managing finances, advertising, distribution, and other multiple areas of the business takes the right individual. It takes the right individual to implement on a daily basis established business plan developed through prior phases and analysis. The phases of the entrepreneurial process unique to the development of the entrepreneurial business venture. Placing a higher value to one phase over another can be an extremely difficult endeavor. Place a higher value to one phase of the entrepreneurial process over another mayShow MoreRelatedEntrepreneurial process paper1422 Words   |  6 Pagesis a process to follow when taking an idea that will later mold into a productive entity. Using a chisel a sculptor would go from a piece of wood to a beautiful finished product, using different techniques. Such is in the entrepreneurship world; ideas must be transformed using a particular process. This paper will look into the organization of planning, launching and building a venture. It is otherwise referred to as the entrepreneurial process. Describe the four steps of the entrepreneurial process Read MoreEntrepreneurial Process Essay1031 Words   |  5 PagesEntrepreneurial Process Ivy Harmon UOP Entrepreneurship in Healthcare HCS 567 K. Imlay May 13, 2012 Entrepreneurial Process Successful entrepreneurs tend to follow a multi-step process on four main elements to achieve their goals. These processes include identifying an opportunity, developing a business plan, determining the resources needed, and finally managing the newly developed enterprise (Hirsh, Peters, Sheppard, 2005). A clear understanding of the entrepreneurial process is anRead MoreThe Stages Of The Entrepreneurial Process2056 Words   |  9 Pagessuccess. This principle is related to the myth that most entrepreneurial initiatives fail. Although failure do arise, other great ideas may be sparked as a result of those failures which may result in unexpected success in a different direction. Identify and define the six stages of the entrepreneurial process outlined in the text. How is â€Å"opportunity† defined? How is a â€Å"business concept† defined? The six stages of the entrepreneurial process include identifying the opportunity, defining the businessRead MoreThe Growth Of The Entrepreneurial Process1788 Words   |  8 PagesThe Entrepreneurial process begins with the perception of the existence of opportunities or situations in which resources can be recombined for a potential profit. Thus entrepreneurs are opportunists, who discover opportunities in the existing market and use them for their benefit. (Shane 2003). Entrepreneurships usually take the form of Small to medium size enterprises usually abbreviated to SMEs. These SMEs are adaptable, grow more rapidly and have higher risks of failure. Entrepreneurship is importantRead MoreThe Entrepreneurial Team in Business Plan Process1400 Words   |  6 Pagesby people. 2 Identification of the entrepreneurial team The section of Management Team in the business plan contains description of the roles and explicit functions of the members represented by an organizational chart that include the present force, or otherwise numbered order of people who are anticipated to join or hire with realistic allocated budget (Timmons and Spinelli, p.243). Prudent entrepreneurs will examine during the business plan process to diagnose current and potential skills’Read MoreDeveloping Process Of A Business Plan And Entrepreneurial Finance953 Words   |  4 Pagesand 47% annual turnover at  £1.8 trillion (FSB.org, 2015). Thus, it is of vital importance to understand how to formulate and operate an SME. This reflective essay, therefore, mainly focuses on two topics of SMEs: the developing process of a business plan and entrepreneurial finance, which is a key aspect for SMEs to operate successfully. Personal experiences and group behavior are blended into theoretical approaches to critically evaluate various financial aspects. Christopher Johns’ Model of ReflectionRead MoreOverview Of Schumpeter Denoted Entrepreneur As An Essential Element For The Economic Growth And Entrepreneurial Process1339 Words   |  6 PagesSchumpeter denoted entrepreneur as a key in the economic growth and entrepreneurial process as a prime element in the progress and advancement of economy. Again he stated that entrepreneurship is an essential element for the development of any economy and economic and political framework condition would not affect the growth. The benefits due to entrepreneurship to community will be greater in those economies where entrepreneurs have flexibility to operate, to expand their ideas, and to obliterateRead MoreConcept of Entrepreneurship1455 Words   |  6 Pagesfocused on the business process rather than the practitioner. He said that an entrepreneur shifts economic resources out of an area of lower productivity and into one of higher productivity and greater yield. 200 years later confusion still remains over the definitions of ‘entrepreneur’ and ‘entrepreneurship with no single definition existing. Further examples back up this point. In Advanced Entrepreneurship by H. Rwigema and R. Venter the term is described as â€Å"... a process of conceptualising, organisingRead MoreStrategic Issues in Entreprenuerial Ventures1565 Words   |  7 PagesChapter 13 STRATEGIC ISSUES IN ENTREPRENEURIAL VENTURES AND SMALL BUSINESSES The Importance of Small-Business and Entrepreneurial Ventures A. Definition of Small-Business Firms and Entrepreneurial Ventures The most commonly accepted definition of a small business firm is one that employs fewer than 500 people and that generates sales of less than $20 million annually. According to the U.S. Small Business Administration, â€Å"A small business is one which is independently owned and operated,Read More21200 Words   |  5 Pagesï » ¿ CHApter1 2.What key insights does the GEM study provide us about entrepreneurship?      Of particular interest to GEM is early stage entrepreneurial activity, which consists of businesses that are just being started and businesses that have been in existence for less than three and one-half years. While the high rates of entrepreneurial start-up activities occur in low-income countries, where good jobs are not plentiful such as brazil, china, Argentina. Low rates occur in high-income countries,

Feminism in Macbeth - 1712 Words

Feminism is the Source of Tragedy in Macbeth Behind every successful man there is a ruthless woman pushing him along to gain her own personal successes. In Shakespeare’s Macbeth, Lady Macbeth causes Macbeths downfall. With the faults and lies of Lady Macbeth, marriage is Macbeth’s big mistake. Lady Macbeth turns his courageous conquests on the fields of war into butchery. Mangled by the blood-spotted hands of his wife he becomes a traitor to himself, the people around him, and even her. In the beginning they both desire power and Lady Macbeths starts to put evil thoughts in her husband’s head. Eventually Macbeth turns into a guiltless monster, which ironically causes Lady Macbeth’s downfall. Lady Macbeth’s life centers completely on her†¦show more content†¦You can conclude that she is blinded for ambition, â€Å"It is her blind ambition that, ironically, blinds her to the truth about herself, that she is advocating a marriage of deception, that she believes is not only virtuous but also a necessity to achieving ones ambition, the crown (Ancona).† Lady Macbeth is conscience only of her desire to gain power, and pays little attention to the consequences that are sure to follower her selfish actions. In order to control Macbeth’s guilt she says,† These deeds must not be thought. After these ways; so it will make us mad (Thomson).† She starts to put ideas in Macbeth’s head, and attempts to make him heartles s about murder. In one sense, Lady Macbeth fulfills her role as helpmate of her husband, although in an admittedly gruesome fashion. She attends her husband at the murder, eggs him one, and completes the task of incriminating the grooms by smearing them with blood, all of which is completely outside the guidelines of acceptable female behavior but is done to assist her husband. (Ancona) Macbeth is easily tempted into murder by his wife to fulfill his ambitions to the throne. Once he stabs Duncan there is no stopping him. Macbeth then proceeds to kill Banquo, Fleance, Lady Macduff, and her children. Lady Macbeth only manipulated him to kill the king, but the decisions to kill Macduff and Banquo were his own. Banquo was his good loyal friend, after he killed him we know that he was out of his mind. Each person he has killedShow MoreRelatedLady Macbeth Feminism Essay1257 Words   |  6 Pagesclassic, 1606 play, Macbeth, as did director Sam Mendes in one of the iconic James Bond films, 2012, Skyfall. T hrough classic pieces of literature and modern day film, women are forced to compete in a never-ending game; to compete against being depicted as emotionally unstable and as disposable objects of pleasure. Through classic pieces of literature, women are continuously represented as emotionally unstable and insecure. Throughout most of literary history, Lady Macbeth – the scheming spouseRead MoreWilliam Shakespeare s Play For King James I, The Tragedy Of Macbeth1200 Words   |  5 PagesJames I, the tragedy of Macbeth. For the last five-hundred years, this highly regarded piece of literature has been studied by countless students and intellectuals. One of the many methods scholars use to interpret a piece of literature is through the feminist perspective. Feminism is defined as the doctrine advocating social, political, and all other rights of women equal to those of men (â€Å"Feminism†). Although one can use a feminist lens to interpret Shakespeare’s Macbeth, the historical perspectiveRead MoreEssay about macbeth and antigone1110 Words   |  5 PagesNguyen  1   Diana  Nguyen   Tanaka   Honors  Humanities  Ã‚   01  October  2013   Macbeth  Ã‚  Antigone:  Make  Me  a  Man?   Feminism  is  a  method  of  analyzing  women’s  positions  in  society  by  examining  the   gender  role  and  how/why  some  behaviors  are  stereotyped  towards  a  certain  gender.  A  concept  of   feminism,  patriarchy  is  a  male  centered  and  controlled  society  and  is  arranged  to  make  women   feel  inferior  to  Ã‚  men  in  every  occupation  whether  it  be  religion,  family,  politics,  economics,  legal   or  art.  Women  are  then  seen  lacking  in  male  organRead MoreWilliam Shakespeare s Macbeth And Antigone1540 Words   |  7 Pages Throughout the plays of Macbeth (1611), by Shakespeare, and Antigone (441 BC), by Sophocles, they demonstrate a significant role played by males who dominate by using power, which is the ability to influence or control the behavior and actions of others. This can be exemplified in many cases of rape by men, ransoms for women, and abusive relationships. Although all may have seemed lost for women, there have been some exceptions throughout the development of status in our world.Throughout historyRead MoreGender And Gender Roles In Macbeth By William Shakespeare1043 Words   |  5 PagesIn Macbeth by William Shakespeare, gender plays a pivotal role in the development of the overall plot and as the play advances, certain characters, including Macbeth and Lady Macbeth experience a reversal in traditional gender behaviors. Additionall y, we see gender confusion among other characters that enhances conflict in the play. Originally, Macbeth and Lady Macbeth are portrayed in ways that enforce their respective masculinity and feminism in accordance to the society around them. As MacbethRead MoreThe Knife Of A Murderess987 Words   |  4 Pagesscholars and enthusiasts have examined the relationship between Macbeth and his wife, Lady Macbeth. One objective purpose for closely examining their relationship is to determine who was acting as the greater evil of the pair or to determine if one could have acted without their partner in crime. Although many people view Lady Macbeth as the devoted wife who merely wished to help her husband gain control of the throne, it is Lady Macbeth who successfully manipulates her husband into committing murderRead MoreEssay on The Transformation of Macbeth1233 Words   |  5 PagesA man of dignity and intrepidity, Shakespeare’s Macbeth in the tragic play â€Å"Macbeth† had once embodied these majestic traits and left others around him awestruck in merely inspiration, yearning to echo his footsteps. His courageous escapades had also succeeded in winning over King Duncan of Scotland during a battle in which he defeated King Sweno of Norway. Yet, farther into the play, Macbeth’s character seemingly transforms into a man of ruthlessness and vulnerability. He becomes a â€Å"tragic hero†Read MoreGender Stereotypes : Macbeth And The Wife Of Bath1515 Words   |  7 Pageshistory had put their effort to lessen it. As the matter of fact, women often faced many obstacles due to the well-known gender stereotypes. This triggered the literature authors to write a literature in a feminist view, which ultimately had led feminism to predominantly act as a common literary device throughout the medieval ages and the Renaissance. While many authors portrayed women as a weak stereotypical female, some authors such as William Shakespeare and Geoffrey Chau cer challenged this byRead MoreAnalysis Of Beowulf And Sir Gawain And The Green Knight ``1866 Words   |  8 Pageswhich the woman plays the part of a peacekeeper or a beautiful object of desire, a respectful and obedient observer that is entirely confined – her role prescribed. Popular texts such as Macbeth†, â€Å"Beowulf†, â€Å"Sir Gawain and the Green Knight† and â€Å"The Book of Margery Kempe† show support for this prescribed anti-feminism. Women who obey and strictly follow the roles of wives, mothers, and â€Å"peace weavers† generally appear as confined. While such a word may conjure images of forceful restriction; the confinedRead MoreWomen Strive for Education and Equal Rights1157 Words   |  5 Pagesthat they can convey their voices, and their thoughts, opinions and concerns are heard and delivered effectively in the public policy. Women Suffrage Movement was initiated as a result of women’s strive for the voting right s in the first wave of Feminism. But even today women are not given equal representation in politics; not because of the patriarchal oppression, but primarily because of their own indolence to acquire rights. Those who strive are on the apex of their fields while those who are

The terms postmodern and hypermodern Essay Example For Students

The terms postmodern and hypermodern Essay He brings these ideas together by saying moins le futur est pri visible, plus il faut itre mobile, flexible, ri actif, pri t i changer en permanence15. One way of understanding this notion of the hypermodern is by referring to other commentators, most notably the polish sociologist Zygmunt Bauman, who talks about the contemporary existence of society as being a liquid modernity. This concept is echoed by Marx and Engels who use the poetic phrase all that is solid melts into air16, which can be used to suggest that society is now at a stage of modernity in which everything is in flux all the barriers to it are permeable. We will write a custom essay on The terms postmodern and hypermodern specifically for you for only $16.38 $13.9/page Order now Lipovetsky reaffirms this when he mentions une logique moderne di ri guli e et desinstituionalisi e17, which represents the idea that the defined barriers of institutions have been broken down, which allows the individual to circulate through these institutions in a much more fluid manner. Lipovetsky adds to this concept of fluidity by suggests there is a hyperbolic dynamic to the hypermodern society. He points to this when he says Dans ce context, les sphi res les plus diverses sont le lieu dune monti e aux extri mes, livri es iune dynamique illimiti e, i une spirale hyperbolique18. This is also relevant to the individual as it can lead to them burning out, for example, as a result of the obligation to constantly be on the move and adaptable. It could be argued that Lipovetsky is suggesting that this demonstrates the fact that the grand narrative of progress no longer exists; it is as if the individual is running to stand still. He suggests that this constant demand to be efficient is not driven by a collective aim to move towards a Utopian goal, but rather by a need to survive19. As mentioned earlier, the notion of insecurity that hypermodernity has brought about is a dominant theme in Les Temps Hypermodernes. Lipovetsky, on numerous occasions, refers to the way in which the sentiment of relaxation and freedom that characterised postmodern has been replaced by a more intense and fast-paced dynamic in which individuals constantly feel the need to protect themselves against present and future dangers: Le climat du premier pri sentisme libi rationniste et optimiste, empreint de ligi reti , sest efface, au bi ni fice dune demande generalise de protection20. This can be attributed to the fact that people, particularly in the work place, are no longer able to draw upon collective support networks of old that might help them deal with the pressures around them. It could therefore be argued that this intensification of individualisation associated with hypermodernity has removed the outside parameters, or external reference points, by which individuals can define him themselves. Despite this intensified individualism that is present in the hypermodern society, Lipovetsky maintains a positive outlook by claiming that there are still collective identifications that individuals can make. He suggests that, although individuals no longer subscribe to large moral frameworks, they are still motivated by ethical and humanitarian issues. This demonstrates that people still have the capacity to come together, but as individuals rather than a collective. In conclusion, it is evident that Lipovetskys puts forward a thorough analysis of both the postmodern and hypermodern eras, demonstrating clearly how society has moved away from the control of the disciplinary era, towards a more fluid and individualised culture, maintaining a optimistic outlook on the way in which the world is developing. His use of the terms postmodern and hypermodern can be argued to significant in the sense that they offer a valuable framework of reference in examining the different ways in which the human condition and the dynamics of society have changed throughout these periods. .u203675e1447e499a75f79d67c432c7c3 , .u203675e1447e499a75f79d67c432c7c3 .postImageUrl , .u203675e1447e499a75f79d67c432c7c3 .centered-text-area { min-height: 80px; position: relative; } .u203675e1447e499a75f79d67c432c7c3 , .u203675e1447e499a75f79d67c432c7c3:hover , .u203675e1447e499a75f79d67c432c7c3:visited , .u203675e1447e499a75f79d67c432c7c3:active { border:0!important; } .u203675e1447e499a75f79d67c432c7c3 .clearfix:after { content: ""; display: table; clear: both; } .u203675e1447e499a75f79d67c432c7c3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u203675e1447e499a75f79d67c432c7c3:active , .u203675e1447e499a75f79d67c432c7c3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u203675e1447e499a75f79d67c432c7c3 .centered-text-area { width: 100%; position: relative ; } .u203675e1447e499a75f79d67c432c7c3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u203675e1447e499a75f79d67c432c7c3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u203675e1447e499a75f79d67c432c7c3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u203675e1447e499a75f79d67c432c7c3:hover .ctaButton { background-color: #34495E!important; } .u203675e1447e499a75f79d67c432c7c3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u203675e1447e499a75f79d67c432c7c3 .u203675e1447e499a75f79d67c432c7c3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u203675e1447e499a75f79d67c432c7c3:after { content: ""; display: block; clear: both; } READ: The similarities and dissimilarities between the Prioresse and the Wife Bath EssayReferences Foucault, Michel, Surveiller et punir, Gallimard, 1975. Lipovetsky, Gilles, La socii ti de di ception, Textuel, 2006. Lipovetsky, Gilles, Li re du vide, Gallimard, 1983. Lipovetsky, Gilles, Les temps hypermodernes, Grasset, 2004. Marx, K. Engels, F. , The Communist Manifesto, 1848. 1 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 25-26. 2 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 7. 3 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 27-28. 4 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 29. 5 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 31. 6 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 31. 7 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 39. 8 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 37. 9 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 199. 10 Foucault, Michel, Surveiller et punir, Gallimard 1975. 11 Lipovetsky, Gilles, La socii ti de di ception, Textuel 2006, Page 16. 12 Lipovetsky, Gilles, La socii ti de di ception, Textuel 2006, Page 16. 13 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 43-48. 14 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 53. 15 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55. 16 Marx, K. Engels, F. , The Communist Manifesto, 1848. 17 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 52. 18 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 52. 19 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55. 20 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55.

Theories of Moral Standing

Question: Discuss the moral standing of each of the individual as in Jessica, Marco, Aunt Maria and Dr. Wilson? Answer: The case suggests the moral standing of each of the individual as in Jessica, Marco, Aunt Maria and Dr. Wilson. The moral stand point of each can be judged from a Theoretical perspective: Jessica: The pregnant woman who had the fetus inside her and when she hears about the news of abnormality the rationality of having a deformed baby kicks in. The theory of Kants Categorical Imperative is use here (Jaworska Tannenbaum, 2013). The rationality in use is the sake of the baby who on birth is not assured to have a normal life so this is acting as the morale agent too for her in choosing the right state for her child and her future with Marcos. Marco: The husband and the father to the child is guided by the Benthams Principles of Greatest Happiness Principles which makes him reject the rationality and focus upon the condition of Jessica where he feels the news would affect there well being. He takes time to seek for a more suitable moment to disclose the news which for him is to give his wife more time to think and recover. Again, Wetlesens theory of moral standing is also observed when the husband actually decides to follows the wifes will of choice and independence of making her own decisions about aborting or keeping the baby. This gives the standing of Marcos as a standing of lowest possible negative impact on both the future and well being of there family by letting the wife consider the best option (Hancock, 2013). Aunt Maria: The lady shows the cause of Religion to suggest the family to keep the baby. This behavior has a Parentelism effect playing inside her which makes her interfere with the well being of others irrespective of their own personal choices. The theory suggests that the parentalism claims that the interference would do well for other, upon whose judgment the interference is being made, and it would be a better off decision. In the case, Aunt Marias case is that of interference into the well being of the couple making points of spirituality over rationality (Dworkin, 2002). Dr. Wilson: The stand point of Dr. Wilson in the case is best elaborated by the Kants theory which suggests that the actions are morally right in virtue of their motives. Thus the duty of the Doctor is having inclination over the consequence and interest of others. The relevance of the information is to the mother in the case, from the doctors perspectives (Loyno.edu, 2014). Thus the doctor kept his duty over the husbands intentions or the Aunts spiritual concerns. For the researcher the perspective of the Doctor is the most rational standing as the need to communicate the necessary information to the patient was chosen over other obligations. This is to give the patient all needed information and keep them aware so that the individual patient can take the decision. The pregnancy and the well being of the child is the concern for Jessica over the Aunt or Marcos, therefore the most rational approach in the case can be ascribed to the Doctors moral stand point. References Dworkin, G. (2002). Paternalism. Plato.stanford.edu. Retrieved 27 May 2015, from https://plato.stanford.edu/entries/paternalism/ Hancock, S. (2013). Theories of Moral Standing. Academia.edu. Retrieved 27 May 2015, from https://www.academia.edu/393647/Theories_of_Moral_Standing Jaworska, A., Tannenbaum, J. (2013). The Grounds of Moral Status. Plato.stanford.edu. Retrieved 27 May 2015, from https://plato.stanford.edu/entries/grounds-moral-status/ Loyno.edu,. (2014). Kant's Theory. Retrieved 27 May 2015, from https://www.loyno.edu/~folse/Kant.html#2

The Inferno Essay Example For Students

The Inferno Essay The Inferno, translated by John Ciardi, is a poem of Dante s immortal drama of a journey through Hell. Sensory imagery is established throughout the poem in the course of Virgil s attempt to aid Dante through the different symbolic retributions that make up the structure of Hell. Virgil is Dante s symbol of all human reason and volunteers to guide him only as far as human reason can go. Sensory imagery help create the image of events where Virgil assists Dante. He reminds and encourages Dante courage when he weeps from hearing the cries when they arrive in front of the Gate of Hell. We will write a custom essay on The Inferno specifically for you for only $16.38 $13.9/page Order now In Canto IV, Dante is awoken by a monstrous clap of thunder, initially representing the cry of all damned souls as one from the pit of Hell. This event signals to Dante what he is about to face as he journeys along into Hell. Dante has second thoughts when he sees Virgil s pale face but Virgil reassures him that his face is just pale because he feels pity for those who are below them. In the sixth circle they hear a sound as if two continents of air clashed on in a war of winds after dealing with Medusa. Virgil called for a heavenly messenger to open the gates of Dis because human reason has its limits. The primary example of symbolic retribution is where Dante first hears the terrible noise of unending cries and wails coiled and recoiled on the starless air when he and Virgil enter the Gate of Hell, making Dante shed his own soul of tears. These cries are from the souls of the Opportunists who are uncommitted, neither rebellious against God nor faithful to Satan. They are punished by being constantly stung into movement, a never-ending rout of souls in pain due to being indecisive in life. Dante responds by crying, feeling sympathetic for the poor souls because they didn t choose between good and evil but must still be punished. In a while they come to third circle and discover the Gluttons lying in the stinking dirt where they wallow in food and drink. They made no other uses of God s gifts so they lie like garbage in disgusting slush. Later Dante finds the souls of the Fortune Tellers and Diviners in the eighth circle where he hears them weeping and sees them hideously distorted, for their face was reversed on the neck†¦ staring backwards at their loins. They attempted to look in the future and now are punished by having their heads on backwards and also by walking for eternity backwards. Attempting to know the future is a distortion of God s laws so they are forever deformed. The sensory imagery creates a more intense and imaginative view of the structure of hell. As Dante descends deeper into Hell, the sensory images become worse and worse. In the first circle, Dante hears sounds of blows, all intermingled with hoarse and shrill voices. These quiet sighs of sadness come from the Virtuous Pagans, ones who were born before Christ. They later reach the inner edge of the sixth circle and have to hide behind the cliff to get used to the foul breath coming from the seventh circle. In the seventh circle they find the Violent against their Neighbors, self-indulgent in blood in life, so they are immersed in the boiling blood, according to the degree of guilt. In the Canto, Dante approaches the end of all evil, feeling the wild and bitter wind and takes cover behind Virgil s back. This wind comes from the flapping wings of a monstrous creature, Satan, covered chest-down in solid ice and is the sole origin of all sin. Dante s journey through Hell couldn t have been more imaginative with out sensory imagery. From the silent cries of the Opportunists to the cold chill of Satan, nothing makes a journey to Hell more evil and sinful than the use of sensory imagery.

Analytical Essay on To Kill a Mockingbird

Analytical Essay on To Kill a Mockingbird Analytical Essay on To Kill a Mockingbird The story To Kill a Mockingbird written by Harper Lee won the Pulitzer Prize, and in a short time has become a classic and is used in schools in the USA. The plot and inspiration of the characters are drawn from her family, neighbors and an event that took place in Alabama in 1936. The novel tackles the issues or rape and racism, but she filled it with warmth and humor as well. The plot involves Tom who is accused of raping a white girl. The community is torn apart and Atticus decides to defend him. Despite the evidence that clears him, Tom is found guilty. The primary theme is that of racial injustice and the loss of innocence, with the lesser themes of class courage compassion and gender in the American deep south. In particular, there are three themes: Innocence and Experience There are three main children in the story who react to the harsh reality of the trial. All lose their innocence. Dill panics and is filled with fear, Jem grows cynical and disillusioned with the so-called Justice system. Scout reacts more positively, hoping for social change. The main lesson the children learn is that in small towns people who do not conform become marginalized. They also see what adults do not about the loneliness and rejection people like Boo, Dolpus and Tom experience. Scout learns that children are already seen as acceptable or not based on circumstances they cannot control from Aunt Alexandra condemnations and judgments about the Radleys, Cunninghams and others. Children play a main role in Harper Lees novel and her sympathies are with lie with the  good-natured ones. We learn about â€Å"dignity in the midst of squalor† The Enmity and Tension The town is seething with mistrust, amnesty and hate. Prejudice further divides the town by race and class and a price is paid. Racial prejudice is the main focus but class differences and heredity and inherited social status unfairly dictates how people are treated. In this community, economic hardship plays a great part. It is in the great Depression and in extreme conditions Harper shows that people react differently, some are generous and fair, while others are mean and fearful. In this town the poor white farmers have been â€Å"hit the hardest, while businessmen are struggling against bankruptcy. In the middle of it, all are innocents like Tom and Boo. Inequality Harper Lee makes her case for social equality to be practiced as the law provides, and that equal right should be extended to all. She exposes the snobbery and prejudice that mars communities everywhere. She goes far to show the logic behind how things are, and exposes how they ought to be. Education is a clear route to equality in Lees world. It will guarantee equality. All her characters who are educated are also decent and treat others well, such as Scout, Atticus and Miss Maudie. Bob, Mayella and Aunt Alexandra are uneducated, mistrustful and suspicious. It is a tragic situation, moved and manipulated by deep prejudices, deep-rooted suspicion and mistrust, generational class traditions and fearful men. An innocent man is condemned not because of what he did, but because of the powerful forces of racism and inequality. A powerful and effective book. Tips on writing a good analytical essay on this topic: An analytical essay mostly explores another piece of writing, such as a book. If you are writing about a work of fiction, your focus can be one the characters, or a sentence that is central to the work. Write a thesis statement in a sentence or two. You may add background of your topic as well in introduction. Make an outline with introduction, at least three body paragraphs, and a conclusion. Your paragraphs need a topic sentence, and something from the book text. Your personal reactions can be noted. Your conclusion should bring your thesis and paragraphs together. Our custom essay writing service is designed to help students with writing analytical essays on any topics. Just order a custom paper at our website online.

Polish Costumes Essay Example | Topics and Well Written Essays - 1750 words

Polish Costumes - Essay Example This paper will look at the different Polish costumes which emerged in different regions of the country. The first part will look at most popular Polish costume, the Krakow costume which became the representation of Polish traditional dress in the world. As Poland is generally subdivided in two regions namely, Eastern and Western Krakowians, this paper will also explore the similarities and differences of the costumes wore in these geographic areas. Each country is often identified with its own national costume, which is also true with Poland. Among the regions, the strj krakowski (Krakw costume) is the favourite among the various regional costumes of Poland and has come to symbolize the traditional costume of Poland in general, especially abroad. From the time of their late nineteenth and early twentieth century boom, the Krakow costumes have gained wide popularity and acceptance among the Polish. With this, the Krakow costumes have been commonly worn among all the levels of social strata. They were described by folklorists, portrayed in paintings, prints and photographs. In the Krakow costumes, the women wear white shirts with broad sleeves and collars decorated with lace and paired with colorful vests with sequins and rich embroidery. Women's necks are adorned with strings of coral beads. The Krakow costume is also recognized with its flowery skirts in bold patterns which partly covered with white lace aprons plus multiple petticoats underneath. Girls wear wreaths of flowers with multi-colored ribbons in their braided hair while matured women prefer colorful, flowery kerchiefs. Matching these colorful costumes are high-laced red boots have heels with metal tips to emphasize each stamp, click, or jump. On the other hand, the men wear long, dark and embroidered coats over white shirts and embroidered vests. These are complemented with striped pants which are often in red and white in color and are tucked in high-laced boots. Their characteristic accessories include a special belt with decorative strings of small, jingling metal plates, as well as a square hat, topped with peacock feathers. The Krakow costumes, worn by both men and women, can be seen to be lavishly ornamented. The effect of multicolored skirts, together with the elaborate designs of vests, and exquisite embroidery, can be compared to the extravagant colorfulness of the peacock. As time progresses, the basic form of the Krakow costumes have been modified to take into account the different traditions and culture which emerged. During the peak of their development, the Krakow costumes can be widely grouped into two variations-the Western and Eastern Krakowians. Western Krakowians is the region from the rural farmland and industrial areas of the western part of the genre's range while the Eastern Krakowians is the area from the farmlands to the eastern part. Even though the boundary between the two could not be clearly determined, it is said to run approximately along a line marked out by the villages of Jdrzew, Miechw, Proszowice, Koszyce, and further out, between Bochnia and Brzesko. It is very crucial to identify the various differences between the two costumes as they often tell the village or region that a person came from. Costumes of the Western Krakowians

Evaluating, Narrating, and Describing Essay Example | Topics and Well Written Essays - 1000 words

Evaluating, Narrating, and Describing - Essay Example This story has been written in such a way that it is likely to cause mixed feelings among the targeted readers. The story vividly describes the perceptions held by different people about the role of the wife in their lives. Feminists are likely to view this story from a negative perspective since it stereotypes the role of wives as child minders as well as responsible for taking care of the family. the author states that she wants a so that she can go back to school to acquire knowledge which in turn can empower her economically when she gets a well paying job. In different patriarchal societies, men believe that only men should be gainfully employed and the wives should concentrate on performing different household chores. Wives should be dependent on their husbands for any financial needs and they should stay at home in order to take care for the kids. The author states that: â€Å"I want a wife to take care of my children. I want a wife to keep track of the children’s doct or and dentist appointments. And to keep track of mine, too. I want a wife to make sure my children eat properly and are kept clean,† (1). This shows that wives are often viewed as solely responsible for performing household tasks as mentioned above. The author also suggests that a wife should submit herself under her husband and she should do anything desired by him. This is reflected in the following statement: â€Å"I want a wife who will not bother me with rambling complaints about a wife’s duties,† (2). From this statement, it can be seen that a wife is supposed to obey the commands of the husband and she should not complain about her duties. In other words, the author is trying to portray wives as objects of their male counterparts. The author also states that a wife has a duty to satisfy the sexual desires of her husband whenever he feels like having sexual intercourse with her. This is shown in the following statement: â€Å"I want a wife who is sensitiv e to my sexual needs, a wife who makes love passionately and eagerly when I feel like it, a wife who makes sure that I am satisfied,† (2). A close analysis of this statement shows that wives are often treated as sexual objects and they should abide by the sexual demands of their husbands under whatever condition. The author further states that she wants a wife who will not demand sex from the husband even if she feels like doing it. In other words, the wife is portrayed as a person who does not have feelings but just a sexual object. The author also portrays the husband as someone who has the right to engage in extra marital affairs whenever he finds someone appealing than his wife. This shows the extent to which wives are treated in some sections of the society across the globe. This story is likely to strongly appeal to the emotions of women who are forced to view themselves as being relegated to lower levels in the society in a negative way. Feminists and rights activists a re likely to criticise this story in strong and harsh terms since they advocate for equality between men and women. Feminists in different parts of the world argue that there should be equality between men and women and they should also be given equal employment opportunities just like their male counterparts. This would emancipate them so that they would not solely depend on their husbands for survival. Rights activists argue that women should also be economically empowered so that they can also independently make their own

Business (Strategic Management) Essay Example | Topics and Well Written Essays - 1250 words

Business (Strategic Management) - Essay Example fficers—make use of strategic management plans, guidelines and projects, which may be outdated since these were implemented by the company’s deceased founder. Members of the board of directors sit back and just wait for the officers to submit plans for new projects, which officers never manage to prepare because they are too focused on daily operations. Entrepreneurship Management, meanwhile, involves having powerful officers, especially the CEO or the founder, with the board of directors taking a back seat. Top management, alone or with a select team, makes the decisions with the board acting as a minor approving body (Haddad & Esposito, 2008; Eisenhardt, 1989). This style of management is said to have the potential for officers to abuse their power, a situation that may be detrimental for the company’s investors. However, certain situations such as changes in policies or management may necessitate a top management that is strong and authorized to make on-the-spot decisions. Beam and Carey (1989) point out that companies that are just starting out require a structure that gives centralized power to the chief executive officer or the founder, who, in turn, must make full use of their skills and capabilities to solve all of the problems and challenges that companies just starting out inevitably encounter. Haddad and Esposito (2008) point to Wal-Mart’s previous CEO David Glass when the company was on the brink of becoming a major store. Like Mr. Glass, top management must be able to handle immediately and independently challenges such as determining the source of funds for the new company or the best way to get funds for a company going through a major restructuring. On the other hand, the level of authority given to top officers is quite reversed when a company uses the style called Marionette Management, which is also called Stipendiary Management (Srinivasan, 2006). In this structure, the power is in the hands of the members of the board of directors,

Evaluating Customer Retention Methods used by Coca Cola

Evaluating Customer Retention Methods used by Coca Cola A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to M intel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie produce r, Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real gross domestic profit fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz and Joseph, 2 009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, adverse geographic mix as a result of expansion in their up and coming markets, current focus to steer better reasonable initiatives across different major markets and unfavourable channel and marketing mix in some certain markets. (Coca-Cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. The unit case volume in TCCC is one of the measures of the fundamental strength of the company because it helps to measure progress at their consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, caused mainly by the ongoing hard macroeconomic situations in most part of Europe. These hard macroeconomic conditions influenced major markets and caused a decline in the unit case volume of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially made up for by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Table 1.1- Financial result of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. CHAPTER TWO 2.0 Key Consumer Behaviour Aspects Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; the following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, Attitude formation and Motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase diet Coke for example will always have in mind a diet coke whenever hes thirsty. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psycholo gical benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes them to choose coca-colas brands amongst all other alternatives even in a recession. The econom ic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). TCCC develops strategies to penetrate their consumers lifestyle to pass a message. In order to promote Coca-Cola Zero (one of Coca-Colas brands),TCCC partnered with the Twentieth Century Fox and director Ja mes Camerons for his epic-adventure and blockbuster film Avatar. This promotional strategy helped to form an attitude towards Coca-Cola Zero and raise its awareness. They also use promotional activities and sponsorship of events such as sponsoring the premiership in England and Scotland to reach a large and well defined audience (football fans) and consumers attitude are formed through these sponsorships in making a purchase decision. Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the TCCCs consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers favourable attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumer wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. TCCC also motivates its consumers by regularly innovating different products to suit specific needs, e.g. no sugar drink (Coke zero). Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets an d strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook and twitter, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the company. Also TCCC involves their consumers through the Coca-Cola Freestyle machine, this makes the consumers beverage innovators by giving them choices and variety to make more than 100 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). TCCC motivates their consumers by associating with things that will be of interest to the consumers, for example; on their website is a calculator used for checking amount of calories and quantity of drinks consumed every week so as to help consumers monitor their calorie intake in having a healthy diet and lif estyle. This can help motivate a consumer to purchase TCCCs product because they have shown the consumer the consumer that in as much as they want to make profit, they also care about them and their health. The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build overtime with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key to having a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before.

Dementia: Forgotten Memories Essay -- Dementia Condition and Symptoms

While the average life expectancy of the world’s population has increased, the number of detected dementia cases has commensurately risen to astonishing levels. Along with improved discovery of this disorder, new causes and treatments have been found, from which many innovative techniques have been developed towards the prevention of future incidences and reduction of the effects of this condition; however, the quest for these solutions have raised more questions than it has answered. Why do some develop this disorder, while others do not? Can early detection be achieved to reverse the processes or limit its effects? Further specifics on these topics have been categorized into three main sections, which include: 1. Dementia – Condition and Symptoms 2. Causes of this Disorder 3. Treatments and Cures Dementia – Condition and Symptoms â€Å"Dementia is the progressive deterioration in cognitive function - the ability to process thought† (Nordqvist, 2009, para. 1) and can be separated into two main categories: cortical and subcortical, physically speaking; for example, Alzheimer’s disease is a type of cordical dimentia, while Parkinson’s disease is classified as subcortical in nature. Many of the people suffering from these afflictions, which are usually middle-aged and older, appear to lose the ability to recall particular events, time of day, or in more advanced stages, the identity of their friends and family. Other symptoms of this condition have been reported as difficulty with speech, depression, balance issues and general disorientation. Causes of this Disorder Although Alzheimer’s disease appears to be the most common cause of dementia, â€Å"more than 50 conditions are associated with dementia, including degenerative ... ...g conditions that mimic the outward signatures of dementia, which were thought to be reserved for Alzheimer’s disease, or other mind altering conditioned patients. It has been shown that depression, while treatable and not directly related to dementia, can exhibit the very same signs and should be carefully examined and studied before rushing to judgement. References Michaels, A. (2007, April 22). Drug Treatment for Dementia Sufferers. Article Directory. Retrieved October 19, 2008, from Articlesbase database. Nordqvist, C. (2009, March 19). What is Dementia? What Causes Dementia? Symptoms of Dementia. Medical News Today. Retrieved June 16, 2010, from http://www.medicalnewstoday.com/articles/142214.php Swirzewski, S. (2000, Jan 02). Dementia Causes. Neurology Channel. Retrieved June 17, 2010, from http://www.neurologychannel.com/dementia/causes.shtml

Arranged Marriages Forced

Arranged Marriages Forced Although the modern social norms of western cultures expect marriage to be based on love and a strong bond between two people, this is not the basis for marriage in all cultures or societies. Although the greater parts of arranged marriages aren’t intended to be forced, the couples are given the chance to oppose their chosen partners if they don’t feel that the marriage would be a success. In other cases, the couples have no choice; it’s a sign of disrespect to refuse. Many people have a major misunderstanding of the arranged marriage. Many cultures world-wide have believed in the tradition of arranged marriages for many Centuries and some still practice it today. The best way to understand the reasoning behind such cultures is to put aside your own beliefs, opinions, and preconceived ideas in order to see more clearly before dismissing it has wrong. One of the most difficult changes to make in a marriage is the acceptance of your partners’ beliefs and or values compared to what you believe. And yet, in arranged marriages it’s assumed that the couple is perfectly matched, as the families of their son or daughter will choose prospective partners from the same culture, religion, and social class. The similar back ground can ease the process of good communication as well as reduce conflict in any and all decisions such as how the children should be raised. In many cultures the spouse will sometimes live with or in the same neighborhood of their partners’ family. In difficult times, this could mean that they have a strong social network on hand to provide support. In other cases, the interference from the family members or other people within the neighborhood may seem like they are interfering. On the other hand, when there are problems that need solved, having a person nearby to act as a mediator or counselor is beneficial. Contrary to the â€Å"old â€Å" arranged marriage, in which children are forbidden from choosing their own partners, the modern arranged marriage is not about being forced into federation. It’s about relying on their match making mastery of Mom and Dad (Holly McKay 2007). One of major criticism made of arranged marriages is that love takes a back seat and that the emphasis is rather a social standing and cultural back ground. These cultures tend to value the social and economic possibility of the marriage over the strength of emotion between the couple. It's important to understand both the distinctions between arranged and forced marriage and the fact that they sometimes overlap. While arranged marriages have brought happiness and stability to couples and communities, forced marriages are by nature exploitative and unequal (Amanda Kloer, 2009). They key factor present in an arranged marriage is the consent of both people getting married to be matched and married through a third party arrangement. (Amanda Kloer, 2009) Forced marriages are arranged, but without the consent of both parties –specifically, usually without the woman's consent (Amanda Kloer, 2009). It is often easy to dismiss concepts that we are not familiar with or that we do not understand, yet, by taking an open-minded approach, it’s usually apparent that any marriage contains just as many advantages as disadvantages ? Reference list McKay, Holly (June 29, 2009) Because mom said so: Are Arranged Marriages the next big Trend? http://foxnews. com/0,3566,287211,00. html retrieved April 11, 2010. Kloer, Amanda (September 8, 2009) Arranged Marriage vs. Forced Marriage. http://humantrafficking. change. org/blog/view/arranged_marriage_vs_forced_marriage Retrieved April 11, 2010.

Vietnam and Iraq Comparison essays

Vietnam and Iraq Comparison essays It would be easy to enumerate the differences between Lyndon Johnson and George W. bush on the basis of well-known fact. Bush came from money and, while Johnson was hardly a pauper, his family had not been Eastern/Texas establishment power brokers for decades as Bush's family has. But perhaps the most significant difference between the two is that while Johnson inherited his war from his assassinated predecessor, Bush created It would also be easy to draw comparisons between George W. Bush and Lyndon Johnson to support the theory, expressed by Sen. Edward Kennedy, that "Iraq is George Bush's Vietnam. Iraq has developed into a quagmire." [i] The comparison could be drawn on the grounds that both Bush and Johnson are from Texas, and both have two daughters. Both men had a taste for alcohol, although while Johnson got himself through the Vietnam debacle on Cutty Sark, [ii] Bush apparently stopped drinking after the drunk driving incidents reported during his first campaign for the presidency, but now apparently all but forgotten by the media and the public. Despite Sen. Kennedy's statement, however, it doesn't look as if the war in Iraq will be another Vietnam. At the present, it appears that it could be far worse in many significant ways. First of these ways is, arguably, the way the two presidents feel about their respective wars. While Johnson worried about the effect dissent about the war was having on his country, often asking himself before he went to sleep at night whether he had done everything he could to unite the country,[iii] Bush seems infinitely more concerned with getting re-elected, no matter what happens to the country to do it. When reporters asked him if he had acted correctly concerning the Iraq problem even if it cost him his job, he did not respond, exactly, to the question. He said, instead, "I don't intend to lose my job. Because I'm g...

Winning ugly in Kosovo essays

Winning ugly in Kosovo essays NATOs Strategy in Kosovo was an effective means to accomplish their diplomatic and military goals. Their strategy was effective in demonstrating the resolve of NATO and their ability to build and maintain a lasting alliance between NATO and non-NATO members in the region. In all, 19 non-NATO countries are part of the KFOR operation in Kosovo. The strategy used by NATO had four primary strategic goals. First, stop all military action and the immediate ending of violence against the Albanians. Second, withdrawal of Serb military, police and paramilitary forces from Kosovo. Third, the unconditional and safe return of all refugees and displaced persons with unhindered access to them by humanitarian aid organizations. Finally, the establishment of a political framework for Kosovo on the basis of the Rambouillet Accords, in conformity with international law and the Charter of the United Nations (Ugly p.198). In addition to the above stated objectives, it is imperative to maintain sound diplomatic relations between the United States, the UN and Russia throughout the operation. To stop the military actions taken by Serb forces, NATO began a large-scale air campaign. Tactical and strategic strikes yielded immediate and long-term effects on the Serbian war machine. Strikes on tactical targets, such as artillery and field command and control headquarters, had an immediate effect in disrupting attacks and ethnic cleansing efforts of the Serbs. Strikes against strategic infrastructure targets, such as Yugoslav military and police forces headquarters, other government ministries and refineries, had a longer-term and broader impact on the Serb military machine. In three months, the alliance flew just over 38,000 combat sorties, including 10,484 strikes. Serb forces were on the defense and could no longer conduct ethnic cleansing operations or effective attacks on KLA forces. The Serb war industry was degraded by at least 50...

Mullins' Doctrine of Sin Research Paper Example | Topics and Well Written Essays - 3250 words

Mullins' Doctrine of Sin - Research Paper Example Mullins wrote numerous articles and books on a variety of subjects. In his first work, The Axioms of Religion, Mullins alluded to the doctrine of original sin in his discussion concerning the inappropriateness of infant baptism. However, his argument against infant baptism did not consist of a denial of original sin or even an interpretation of it. He insisted that baptism required conscious obedience to Christ and denied the principle of vicarious faith. The only works in which Mullins stated his position on original sin were Baptist Beliefs and The Christian Religion in Its Doctrinal Expression. Because of the brevity of Baptist Beliefs, Mullins's description of the "fall of man" was only an outline of his position, In The Christian Religion in Its Doctrinal Expression, Mullins did not provide a systematic presentation of the doctrine of original sin. However, he discussed the important details of the doctrine of original sin in his discussion of providence, in the chapter on the d octrine of sin, and more thoroughly in his description of Paul's doctrine of sin, Components of Mullins's doctrine of original sin are distributed throughout this work. This paper will analyze how well Mullins substantiated his doctrine of original sin.... The summary will be followed by a critique of the premises upon which the overall argument is built. Summary of Mullins’s Argument Although Mullins did not explicitly define his doctrine of original sin, the components of the doctrine are found within his systematic theology in various places.12 However, the central claim of his argument is apparent. He contended that although persons inherit a tendency to sin from Adam, condemnation is incurred only through personal acts of rebellion against God. The overall flow of his argument is as follows: All persons are biologically connected to Adam. Thus, a tendency toward sinful behavior is transmitted through the hereditary connection. However, persons are not condemned because o f their tendency toward sinful behavior because the death of Christ removed the condemnation accompanying the tendency to sin. Therefore, persons are condemned only on the basis of their personal rebellion against God. Three claims are central to Mullins's overall argument, his assertion that the tendency to sin is transmitted from Adam to his progeny, that persons can be condemned for their tendency to sin, and that Christ's death removed the condemnation resulting from this tendency. This paper will analyze how effectively Mullins substantiated these claims. The Source of the Tendency toward Sinful Behavior Mullins described Adam before the fall as free, moral, and inclined toward righteousness.13 However, after the fall, humanity is described as depraved, sinful, and inclined toward sin. The fact that Mullins asserted that a hereditary connection exists between Adam and his progeny and that this connection results in a transmission of sinful tendencies.

Changing the BIOS Clock Essay Example | Topics and Well Written Essays - 1000 words

Changing the BIOS Clock - Essay Example Event logs in Windows 7 and Vista have a total default size of 20Mb while in Windows XP the total default size on event logs is 512 KB. The event logs work in the same way in Windows XP, Windows 7 and Vista as they tend to fill up according to the order of events. The log will go back to the beginning when it is filled up with events. In such a case, it implements an overwriting process based on the old events. In instances where the BIOS clock has been changed, discrepancies in the order of events will be evident. Logs are recorded according to the time they occurred. Ordering entries of event logs by file set and parsing the event logs is a practice that will determine whether system clock has been altered. When the dates jump backward and forward again, it provides evidence that the system clock has been altered. On the other hand, if no activity is recorded when parsing and ordering the events log entries, it indicates the system clock has not been altered. If the BIOS clock has been altered in Windows 7 or Windows Vista, the altered time will also be recorded in the event log as event ID 1. Evidence regarding the creation or accessing files during changing of the BIOS clock can be found in a computer within the link files. Link files usually contain recorded dates and time when files had been accessed. The values are recorded when the operating system starts to operate at the beginning of a session. All link files from the same session will have a similar sequence value (Whitfield 2012 p.4). Sequence numbers within object IDs will enable arranging of files in a chronological order. In cases where the computer clock has been altered, the times, as well as the dates, will be anomalous. In Windows XP, the sequence number will be recorded when the system is booted so, in instances where the clock has been tampered with and moved forward and backward, evidence may be obtained from the sequence value as the system would have recorded the order in which specific files had been accessed originally. The system records dates and times when a computer is booted at the beginning of the session. An object ID will be created, and a similar date will be recorded for all object IDs created in the boot session. The sequence value will also be the same in that booting session. In cases where the clock has been changed to an earlier time period, an increment will occur in the sequence value in the next booting session while the date in the object ID will appear out of synchronization (Parsonage, 2008 p 15). References Parsonage, H. 2008. The Meaning of Link Files in Forensic Examinations. Retrieved from http://computerforensics.parsonage.co.uk/downloads/TheMeaningofLIFE.pdf Whitfield, L. 2012. Detecting CMOS Clock Changes. Retrieved from http://www.forensic4cast.com/category/tech/ DQ 2: Honey Net Challenge Question 1: Who is Joe Jacob’s supplier of marijuana and what is the address listed for the supplier? Joe Jacob’s supplier of marijuan a is a person named Jimmy Jungle and his address is identified as 626 Jungle Avenue #2 Jungle, New York 11111. Evidence regarding the name of Joe Jacob’s supplier can be obtained from a letter in the floppy disk. The letter is a deleted word document from Joe Jacob to his supplier of marijuana. In the letter, the address and the name of the supplier can be clearly seen.  

Democracy in Ukraine Essay Example | Topics and Well Written Essays - 2500 words

Democracy in Ukraine - Essay Example not stealing from the state coffers and protecting favored oligarchs, but actually representing the people who elected them. For most people, this is a first taste of real self- determination" (Paton) In other democracies (such as the United States) are the chances of voter fraud minimized by the old established checks and balances " the vote fraud in (circa 2004) November's Ukrainian election, which denied Yuschenko his victory, was no different than the vote fraud in the United States election that same month, which denied John Kerry his victory; in both cases, there was a major discrepancy between exit polls and the official count. The exit polls in the United States were off by less than 2%. This discrepancy can largely be explained by exit pollsters acknowledged over sampling of women voters, new rules that limit nonvoters proximity to polling places, and the apparent high level of interview cooperation by Kerry supporters than by Bush advocates. The difference between exit polls and the official count in the Ukraine, by contrast, was more than 14%, and considerable evidence suggests that the Kiev government tampered with the results. For example in the Donestk region, officials claimed that Yushchenko won by less than 3% of the vote. International observers, also reported widespread intimidation of election monitors, ballot stuffing, multiple voting, and government pressuring of voters" (Zunes). In the United States the concept of free and fair elections may in some situations be viewed only as the ideal, but the electorate and the candidates have a target to aim for,... The Ukrainian media is state controlled and its primary thrust leading up to the election was the promotion of pro-government candidates. Once the government learned who the opposition candidates were, government controlled thugs went about the business of disrupting opposition campaign activity and were also engaged in act of violence. â€Å"Mykota Shkribliak, a leading opposition politician was murdered in 2002, and journalists who reported on corruption or criticized government policies were subjected to particularly serious harassment and violence. The judiciary in the Ukraine is notoriously inefficient and subject to corruption. It is clear that emerging or newdemocracies are beset with a number of the same common problems. In Czechoslovakia, Petr Cibulka is a five time political prisoner and has done time in the toughest communist prison camps in Czechoslovakia repeatedly between 1979 and 1989, he was jailed and in 1979 he conducted a 31-day hunger strike. In 1991 Cibulka began publishing his paper, Uncensored News, which took a hard line opposition stand against the official information blockade organized by the communists through their â€Å"soft† control of the mass media. In 1992 Mr. Cibulka acquired and published data fromsecret police files, including the names of 200,000 communist spies and collaborators.In April 2005 Mr. Cibulka was interviewed concerning his experiences and perceptions about the current state of democracy in Czechoslovakia. One of the questions posed to him was.

Assignment Essay Example for Free

Assignment Essay 1) By creating a new position between the CEO and the location managers the position can deal with the day to day tasks and operations needed for the store to operate properly. This will allow Dalman and Lei to spend less time assisting the location managers. By Dalman and Lei efficiently delegating the work, they will be able to spend more time on the strategic aspect of building and growing the business. 2) Both hiring within as well as seeking someone from the outside have their advantages and disadvantages. By hiring within the person who moves up is already working for the company as well as be familiar with some the needs and goals of the business. The negative aspect of hiring within would be possible issue with jealousy among co-workers. The advantage to hiring from outside you get the advantage of a fresh set of eyes coming in and seeing things from different perspectives. The disadvantage would be that they would not be familiar with the company and how it works. 3) Both Dalman and Lei should make the decisions. As the owners of the business they should be the ones deciding how they want their business ran. Dalman is currently playing and active role in this position as is, this should help them determine what they may want to change about how it is currently being ran. This would allow for a nice transition in to the change. Weather Dalman and Lei decide to hire from within in or find someone from the outside; it should be a joint decision that takes the growth of the business into full consideration when making the choice. 4) The levels of authority that Sandwich Blitz Inc have including the new position would be: CEO, CFO, Staff accountant, Operation manager, Site Managers, Team supervisor, Customer associate.

Response to The Love Song of J Alfred Prufrock :: essays research papers

On the surface, ?The Love Song of J. Alfred Prufrock? is about an older man who is distressed by his own inability to tell a woman of his desire for her. He tries to relay his feelings to her but comes up with all kinds of excuses not to, and ultimately does not. The speakers? real problem is not that he is just too timid to confess his love for this particular woman, it is that he has a somewhat unproductive, bleak life and has a lack of willpower and boldness to change that life. The poem starts out describing the dreary streets with cheap hotels and restaurants where the speaker lives. He is on his way to a place where women, including the one he adores, are getting together to talk and have some tea. They are talking about people with great creative minds, like Michelangelo and unlike Prufrock. This is the first of many excuses he gives in the poem. Next, he talks about how there is so much time. There is time for ?indecisions? and ?revisions, before the taking of a toast and tea.? Here he is trying to convince himself that there is plenty of time to decide what he is going to say before he makes a toast in her honor. Prufrocks next thoughts tell of his old age and his lack of will to say what is on his mind. He mentions his bald spot in his hair and his thin arms and legs. This suggests that he knows he is growing old, and therefore contradicts what he had mentioned earlier in the poem about having plenty of time. Throughout the poem he is indecisive and somewhat aloof from the self-involved group of women. One part of him would like to startle them out of their frustratingly polite conversations and express his love for her, but to accomplish this he would have to risk disturbing their ?universe? and being rejected. He also mentions ?sprawling on a pin?, as though he pictures himself being pinned in place and viciously analyzed like that of an insect being literally pinned in place. The latter part of the poem captures his sense of overwhelming lack of willpower for failing to act daringly, not only at that tea party, but throughout his life.

Fear and paranoia created in the crucible Essay

The Crucible is full of heat, suspense, extramarital sex, public lies and ruthless prosecution, All of which add up to produce a book in which the theme of fear and paranoia is unquestionably a part in these small-town people’s lives. During the crucible, Miller tries to project a lot of fear and paranoia into his work, enabling the reader to physically and emotionally feel their part in Salem’s history. Salem is taken from the Hebrew Shalom meaning peace however from Millers part in the crucible; a darker, chaotic view is created for the readers, and the reality of peace is more shadowed by Salem and its characters dark paranoia. The overall effect that paranoia can set on a town is extraordinary, from being a small, well-known, blissful town; one mistake from a paranoid person can set off the whole town and can therefore disrupt and disturb it. Take Salem for example, a bunch of girls found dancing in the wood are immediately accused of doing witchcraft and trafficking with the devil, the paranoia of this town is really expressed by the fact that within the next day everybody knew about the â€Å"incident† and everybody except relatives had been quick to judge and had labelled them all witches, expressing the paranoia and fear among this small town. Miller’s attempts to create fear and paranoia are demonstrated in the way that he gives the readers and the characters something to be afraid of, fear must have a cause. Miller’s attempts at this are shown in the first scene as Parris questions and harasses Abigail because of his own paranoid ways that they were trafficking with the devil or even conjuring witchcraft in the woods, and the fear of his position and authority as reverend being taken from him and being thrown out of Salem. This fear is revealed as Parris says, â€Å"Now then, in the midst of such disruption, my own household is discovered to be the very centre of some obscene practice. † The life of many in Salem is orderly and controlled through religion fear of Gods might, not going to church could result in being sent into hell or purgatory after death. For example on page seventy three, as john proctor is quickly judged and damned and also accused by Cheever by saying â€Å"He plough on Sunday, sir†, thereby condemning proctor and heavily persuading Danforth to jail John Proctor. Fear for many of the characters is set by Miller on several different levels and so for a great number of people in the village, the churches power causes fear to do with the churches authority on how they have the power along with the law over witches, in the means of hangings, burnings and executions etc. The ordinary of the folk in the town have simple minds and can easily be manipulated or taken advantage over by the more superior of the town members, they can therefore easily be afraid of witches and their powers. These people also believed that their religion, Christianity was the only religion for the people, and straying from this religion was heresy. If a person tried to be an individual or â€Å"loner†, they were looked down upon, for that would mean they were leaving the community of belief that was supposed to be held by all members of the society. Salem was a theocracy, a type of government formed by combining the institutions of both state and church. When certain people began to be individualists, fear set into the community. It was this fear that prompted the Salem witch trials, the story that the play begins to tell. Because Salem’s inhabitants lived such ordinary lives, most of which were ruled or pressured intently by God, their lives became disorderly and the highers lose control, causing unrest among people’s lives for the reason that people need routine. However, once the highers lose control they therefore become afraid of losing their power and open to people becoming individuals and not being afraid to speak out or even proceed in the manner of life that they choose. As the play progresses, the church begins to lose power over individualists and rebels and consequently see people changing their ways of life because of the more recent happenings. This is shown in the way of the girls dancing in the woods. This act could possibly be taken as an act of witchcraft or possibly individualism; the girls (Betty, Mercy, Ruth, Mary, Abigail and Tituba) could have possibly been expressing their newfound uniqueness by dancing in the woods. In contrast to this lack of fear, the girls found dancing in the woods could possibly be taken as a taken as a very bold and daring act and an indication towards a desire for freedom or change and a desire to break control. This is indignation towards the church and their lives and is shown on page seven as she says, â€Å"Uncle, we did dance; let you tell them I confessed it – and I’ll be whipped if I must be. But they’re speakin’ of witchcraft. Betty’s not witched. † This quotation from Abigail is a suggestion to the rest of the town by expressing her point of not being witch, yet just dancing and symbolising their rebellious nature and newly found individualism. The townsfolk become confused with an alteration in the Status quo and are afraid of the unknown, so finally fear and paranoia sets in. Miller wrote the play from the stand point that people must not only be careful about how they react to certain situations, but that they also cannot avoid involvement in other issues, for that would mean to deny one’s own personal responsibility in the human race. Why are themes important to Miller? Themes are extremely and increasingly important to Miller as without these, plays or books are simply pieces of writing with no morale, theme or even point, and therefore the reader gains nothing from these books and feels no great need to read them, making them unsellable and pointless. Even the title plays a big part in the understanding of the book, for example in the crucible, this meaning a container which metals are heated to extract the poor element from dross or impurities, shows that this stands for the morale or point of the book that John Proctor is tested in a life-threatening ordeal and his death at the end rather than the betrayal of his confidence shows us that he too has come through the fire to be purified. Themes are important to Miller, the reader and the characters and this is shown in each of Millers books produced before he wrote and directed the crucible. In 1950, he wrote an adaptation of an enemy of the people, and the theme being the individual who insists he is right while the vast majority is absolutely wrong, this book even tying in with the crucible slightly. As well as all the other plays and books by Arthur Miller, like St. joan and the crucible and a man for all seasons, all his books are based on one similar thing and this is the overall main theme – a real historical happening, and this is the same case for the majority of his plays, all having a similar theme. In all three books in this case, the audience comes to value and applaud the stand made by the individual against the apparent vindictiveness of the law. From all of Millers books and plays, the crucible is renound for being the best and is shown and read all over the world, because of its meaning and theme of being somewhat different in different places and moments, giving information about the country it is being acted in, and so not only gives something extra to the reader but gives something back to the author each time it is acted out. The crucible is forever distinct of its time and maintains relevance because of its theme. The theme of the crucible however being of course, the conflict between a mans raw deeds and his conception of himself; the question of whether conscience is in fact an organic part of the human being, and what happens when it is handed over not merely to the state or the mores of the time but o one’s friend or wife. Overall, themes are important to Arthur Miller as it is shown in all of his other plays and that without one, a play is pointless and has no morale and is therefore not necessary to be produced as it is giving nothing to the human life, and is therefore extremely important to not only Arthur Millers plays but to every other playwrights plays throughout the world.

Communicable Disease

Communicable Disease HCS 457 September 24, 2012 Heather Steiner Communicable Disease Tuberculosis is a communicable disease that affects a person’s lungs. Tuberculosis (TB) is a disease caused by a bacterium called Mycobacterium. Untreated TB can be fatal, in the past TB was the leading cause of death in the United States. There are two TB related conditions that exit: latent TB infection and Active TB infection. TB can be transmitted to others when an infected person coughs or sneezes. According to the â€Å"Center for Disease Control† (2010), â€Å"TB disease is caused by a bacterium called Mycobacterium tuberculosis.The bacteria usually attack the lungs, but TB bacteria can attack any part of the body such as the kidney, spine, and brain. If not treated properly, TB disease can be fatal† (CDC, 2010, para. 3). Much like the common cold, TB is spread by an infected person breathing, coughing, speaking, or sneezing into the air; however, not everyone who acquires TB has symptoms. Latent TB infection occurs when one breathes in the bacteria can fight off the infection. Persons with latent TB have no symptoms and are not contagious unless the bacterium becomes active in one’s body.Once the illness is active it becomes active TB, and the person will become sick. People who have weakened immune systems because of other illness are more susceptible to contracting active TB. According to the â€Å"CDC† (2010), â€Å"The general symptoms of TB disease include feelings of sickness or weakness, weight loss, fever, and night sweats. The symptoms of TB disease of the lungs also include coughing, chest pain, and the coughing up of blood. Symptoms of TB disease in other parts of the body depend on the area affected† (CDC, 2010, para. ). According to U. S. National Library of Medicine (2011), † The following factors may increase the rate of TB infection in a population: Increase in HIV infections, Increase in number of homeless people (poor environment and nutrition). In the United States, there are approximately 10 cases of TB per 100,000 people. However, rates vary dramatically by area of residence and socioeconomic status. † (2011). A gap in care concerning TB patients is directly related to cultural beliefs and perceptions concerning disease.Cultural beliefs have a significant effect on the spread of disease and treatment options. For example, the Hmong in the United States represent a Southeast Asian minority group who immigrated to the United States. Many of the Hmong have settled in the Minneapolis metro area. The Hmong people experience an especially high rate of Tuberculosis (TB). Cultural influences play a significant part in diagnosing and controlling the spread of TB among the Hmong population. The language barrier is just one issue that health care workers have trouble with.According to â€Å"Culture Care Connection† (2010), â€Å"One persistent programmatic implication is that because the Hmong language lacks words for many biomedical or physiological concepts, communication requires proxy words to convey these ideas. New Hmong words may even need to be created in order to convey Western terms or concepts† (Culture Care, 2010 para. 6). To close the gap the Minnesota Department of Health needs to educate minority groups and health care providers about how to effectively communicate with one another.The study conducted by the CDC determined that although the Hmong were familiar with some TB symptoms the lack of education concerning the disease is a major roadblock to treatment. The study found that many Hmong believed that TB could not be transmitted through the air and that it could only be contracted by associating with â€Å"unclean† people. According to the â€Å"CDC† (2010), â€Å"Common misconceptions included that TB was transmitted by sharing eating utensils, through body fluids, or by kissing. Some participants believed TB was caused by unhygienic conditions† (CDC, 2010, para. 7).Many respondents said that TB is a source of shame in the community and that shame would prevent many from seeking out treatment. The Minnesota Department of Health has initiated a TB prevention and control program collaborates with local public health departments statewide. The program collects and analyzes surveillance data to monitor epidemiologic trends and provides consultation to clinicians and local public health departments to assure appropriate clinical management and adequate therapy for TB patients and persons exposed to TB disease† (2012). In conclusion, Tuberculosis (TB) is a disease caused by a bacterium called Mycobacterium.Untreated TB can be fatal. People who have weakened immune systems because of other illness are more susceptible to contracting active TB. A gap in care concerning TB patients is directly related to cultural beliefs and perceptions concerning disease. Cultural beliefs have a signific ant effect on the spread of disease and treatment options. To close the gap the Minnesota Department of Health needs to educate minority groups and health care providers about how to effectively communicate with one another. References CDC (2010). Common Perceptions, Attitudes, and Beliefs about Tuberculosis among the Lao Hmong. ttp://www. cdc. gov/tb/publications/guidestoolkits/EthnographicGuides/Hmong Culture Care Connection. (2010). Retrieved from http://www. culturecareconnection. org/matters/diversity/hmong. html McArdle, M. (2011, October). Resistance Is Futile.. The Atlantic, (), . doi:galegroup. com. ezproxy. apollolibrary. com/ Minnesota Department of Health. (2012). Retrieved from http://www. health. state. mn. us/divs/idepc/diseases/tb/program. html U. S. National Library of Medicine . (2011). Pulmonary tuberculosis. Retrieved from http://www. ncbi. nlm. nih. gov/pubmedhealth/PMH0001141/